With the advent of new marketing techniques (namely social media strategies), it seems rather apparent that we should infuse the manners we learned back in the day (when we began learning to better communicate and cooperate) within our current business goals and strategies. Here are 5 suggestions for your online etiquette
1. Integrity- Be the real you. Strive for authentic engagement by being the same person you are online that you are offline. Instead of selling what you do, share who you are and your daily experiences.
2. Active Listening- Although it’s important to share your interests, it’s even more important to pay attention to others. Learning what your network is passionate about only helps you ask better questions, provide better resources, and become a better advisor.
3. Effort- Add value! Know your expertise and passion well enough to identify resources that may be helpful to your network. If you’re not sure where to look for great resources, try a social bookmarking tool like Delicious or Digg where others share their favorite articles. Monitor your resources and share regularly, provide your own insight and strategies for implementation.
4. Respect- You gotta give it to get it! Show respect for others, even your “competitors” in your niche. And when it comes to connecting with new people on social networks like Facebook or Linkedin, consider sending a brief authentic message explaining why you’d like to connect or how you know them. Don’t bombard people with spammy or salesy messages.
Social Media is NOT about hard-selling, it’s about mutual respect.
5. Caring- Reach out to others, colleagues and clients alike! And do good things without being asked like retweeting others tweets, “liking” or commenting on Facebook posts, and commenting on or praising blog articles you enjoy. Connect and befriend local clients and business owners online. For example, join local interest or business based Facebook groups that you care about or want to get involved with, or create your own.